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THE KAD JOURNAL

Campaign

Thinking on brands, websites, content and markets — written for the people who build them.

Lit Ramadan lantern glowing in the dark, Ramadan marketing in Oman

Ramadan Marketing in Oman, Done Right

Ramadan is not a sales season with a new colour palette. How brands in Oman can plan respectful,
Hand moving a green chess knight, marketing strategy before content production

Strategy Before Output

Before the post, the video or the campaign, ask a better question. Why strategy makes creative work faster.
Hand pulling a green suitcase and matching travel bag in soft sunlight, a memorable campaign visual

What Makes a Campaign Memorable?

What turns a campaign into one people remember? One clear idea, real emotion, the right timing and action.