THE KAD JOURNAL
Thinking on brands, websites, content and markets — written for the people who build them.
People rarely remember every detail of a campaign. They remember how it made them feel. Memorable campaigns begin
Influencer marketing in the GCC has matured. Large follower counts are no longer enough — audiences quickly recognise
A brand is not only recognised by its logo. It is recognised by how it speaks. When every
AI is not replacing marketing. It is exposing weak marketing. Brands that already understand their audience and positioning
Likes feel good. Leads grow businesses. The problem is not that brands are creating content — it is
